Cycling is no longer just about riding — it’s about data, performance, and progression.
At Hattons, we’re proud to introduce Magene, a fast-growing global brand bringing advanced cycling technology to riders who want more from every ride — without the premium price tag.
Magene is a smart cycling technology company focused on developing data-driven tools for both indoor and outdoor riding. Founded in 2015, the brand has quickly grown into a global player in performance cycling tech.
From power meters to smart trainers, Magene products are designed to help cyclists train smarter, ride faster, and track everything.
One of the biggest advantages of Magene is its fully integrated ecosystem — meaning all your devices work together seamlessly.
Accurate, reliable and designed for real-world riders, Magene power meters give you the data you need to train effectively and measure progress.
Track your rides, monitor performance, and stay connected on the road or trail with Magene’s smart cycling computers.
From cadence and speed sensors to heart rate monitors, Magene provides the essential tools to build a complete training setup.
Improve your safety with intelligent lighting and radar systems designed to detect traffic and increase visibility.
Take your indoor training to the next level with realistic resistance and app integration for structured workouts.
Magene isn’t just for everyday riders — it’s already being used at the top level of the sport.
The brand is an official partner of a UCI WorldTour team, supplying professional-grade equipment including bike computers, trainers, radar lights and sensors.
That means the same technology you ride with is trusted at the highest level of cycling.
✔ Advanced cycling technology at accessible pricing
✔ Full ecosystem – everything connects
✔ Ideal for training, racing, and everyday riding
✔ Indoor and outdoor solutions
✔ Proven performance at pro level
Magene is perfect for riders who want to step into data-driven cycling without spending a fortune.
Hattons now stocks a range of Magene products, available in-store and for delivery throughout KwaZulu-Natal.
Whether you’re upgrading your setup, starting structured training, or looking for better ride data — we’ve got the right solution for you.
If you’re serious about improving your cycling, Magene gives you the tools to ride smarter, not just harder.
And now, it’s all available at Hattons Umhlanga.
